A recent report from the UK’s privacy regulator, the Information Commissioner’s Office (ICO), warned that organizations participating in the real-time bidding (RTB) system, a major business mode adopted by the online targeted advertising industry, should not rely on “legitimate interests” under the GDPR Article 6 to justify their data processing. RTB is a complex automated ad exchange...
Legitimate Interests Cannot Save AdTech From Obtaining Consent, UK ICO Said
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